Posted on May 28, 2018 by jwindeknecht - 2018
EDS Wisconsin Inc. Branding Initiative
The Ehlers-Danlos Society (EDS) of Wisconsin, Inc. is a new non-profit, seeking to educate patients, families, and physicians in regards to the condition. Seeing as I have a family member with this condition, I was happy to oblige as this was a cause I was strongly behind.
Their main focus of the EDS Wisconsin Inc. brand was an image of connections, joining, bridging. The latter of which I chose to focus on. I chose to have the direction of the bridge appearing to start in the foreground and move forward, emphasizing a positive model for the organization.
The zebra pattern is often associated EDS, however the client wanted to avoid using this imagery in regards to the central brand. Seeing as it is so popular, I recommended it to be integrated into the tangible materials that would be collected by interested parties.
Posted on April 25, 2018 by jwindeknecht - 2018
Summer Sessions
With summer comes warm weather and more fun visual branding in higher-education marketing. For the UW Colleges Summer Sessions campaign, I decided to channel The Beach Boys and go with a retro summer-vibe. I wanted to show our target audience of traditional college-aged students and adults that they could still have a fun-filled summer while taking some classes. The messaging emphasized that UW Colleges summer courses are flexible with multiple dates, courses and locations offered.
I used retro vacation destination postcards as inspiration for the visuals of this campaign. Using handwritten font on the postcards was intended to make the postcards feel personable. The retro look carried through to the digital displays and landing page to keep anything related to the Summer Sessions cohesive.
Posted on April 24, 2018 by jwindeknecht - 2018
UW Colleges Spring Campus Previews
UW Colleges Spring Campus Previews are scheduled days on campus for potential students, typically upperclassmen in high school and their parents, to visit campus. During the previews, they can get questions answered, more information and a better idea of campus. Each of the 13 UW Colleges campuses offers various Preview Days.
In order to raise awareness about these Preview Days to increase attendance, I created digital ads, tri-fold invites and direct mail postcards. We wanted to inform our targets that we are flexible by offering many Preview Day dates. Getting them to request more information was also important.
For this set of tri-folds and postcards, I went with our traditional branding. I wanted to show the genuine nature of UW Colleges with actual students on campus. The tri-folds were really the big driver by being heavily call-to-action focused.
Posted on April 24, 2018 by jwindeknecht - 2018
UW Colleges Fall Awareness Campaign
The UW Colleges Fall Awareness campaign was targeted towards upperclassmen in high school and their parents or guardians. The primary goal of the campaign was to get these students to apply, with the secondary goal get them to request information about the campus.
This campaign was multifaceted in order to serve various purposes, ranging from billboards, display ads, direct mail, to Pandora ads and landing pages. Creating awareness, providing information, answering common questions and reminding students to apply were all achieved through the deliverables.
My intention for the visuals in this campaign was to show the diversity of each of the 13 UW Colleges campuses. I used original photography from each of the campuses to highlight real students on campus and to make this campaign authentic to the UW Colleges brand. UW Colleges is an inclusive system and their administration wants applying for college to be painless. I made sure information in this campaign was laid out in a straightforward way to achieve this goal.
This campaign won Gold at the Higher Education Marketing Awards (HEMR).
