EDS Wisconsin Inc. Branding Initiative

The Ehlers-Danlos Society (EDS) of Wisconsin, Inc. is a new non-profit, seeking to educate patients, families, and physicians in regards to the condition. Seeing as I have a family member with this condition, I was happy to oblige as this was a cause I was strongly behind.

Their main focus of the EDS Wisconsin Inc. brand was an image of connections, joining, bridging. The latter of which I chose to focus on. I chose to have the direction of the bridge appearing to start in the foreground and move forward, emphasizing a positive model for the organization.

The zebra pattern is often associated EDS, however the client wanted to avoid using this imagery in regards to the central brand. Seeing as it is so popular, I recommended it to be integrated into the tangible materials that would be collected by interested parties.