Posted on November 30, 2020 by jwindeknecht - 2020
Chrysalis Annual Report
As a non-profit serving the Madison community since 1980, Chrysalis, Inc. wanted to showcase their journey of promoting mental health recovery in the community by celebrating their 40th anniversary. This tri-fold report describes their mission, the Chrysalis team, and the milestones that have been accomplished over their many years in Madison
Posted on April 25, 2018 by jwindeknecht - 2017
UW Colleges Campus Viewbooks
UW Colleges is a unique entity due to its 13 diverse campuses. Though all of the campuses cater to both traditional and nontraditional students, they vary in location, size and courses offered. More often than not, I have to reversion our deliverables out thirteen times, with the campus viewbooks being no exception. Though this can be tedious, I pride myself in treating each as a separate campus.
Every campus has its own published viewbook as well as a digital flipbook version. The viewbook is used to be the main contact and informational piece between the potential student and their local campus. Each viewbook is not going to read the same since each contains different details as to what makes the campus unique, individualized infographics, benefits lists and fluently-presented data.
Choosing original photos of actual students for the campus viewbooks was important, as I wanted our target audience to get a realistic idea of what each campus has to offer.
Posted on April 25, 2018 by jwindeknecht - 2017
UW Colleges Viewbook
The UW Colleges viewbook was intended to sum up the mammoth of an institution the University of Wisconsin System is. It is an overall view of the university and what UW Colleges can offer to traditional and non-traditional students.
Within the booklet are short descriptions of each campus. I felt it was important to keep this lengthy viewbook engaging and visually-inspiring while still providing viewers with enough information to make their college decision. Other content includes degree and financial information, statistics about the campuses, student life and campus facts. All of the content is geared towards potential students being able to understand UW Colleges as an overall institution and the individual campuses within it.
Like most of my work for UW Colleges, I used photos of real students on campus. Authenticity is vital in helping students make an accurate and informed decision when planning for their higher education. It also keeps the branding of the campuses to be anything but cookie cutter.
Posted on April 25, 2018 by jwindeknecht - 2018
Summer Sessions
With summer comes warm weather and more fun visual branding in higher-education marketing. For the UW Colleges Summer Sessions campaign, I decided to channel The Beach Boys and go with a retro summer-vibe. I wanted to show our target audience of traditional college-aged students and adults that they could still have a fun-filled summer while taking some classes. The messaging emphasized that UW Colleges summer courses are flexible with multiple dates, courses and locations offered.
I used retro vacation destination postcards as inspiration for the visuals of this campaign. Using handwritten font on the postcards was intended to make the postcards feel personable. The retro look carried through to the digital displays and landing page to keep anything related to the Summer Sessions cohesive.
Posted on April 24, 2018 by jwindeknecht - 2018
UW Colleges Spring Campus Previews
UW Colleges Spring Campus Previews are scheduled days on campus for potential students, typically upperclassmen in high school and their parents, to visit campus. During the previews, they can get questions answered, more information and a better idea of campus. Each of the 13 UW Colleges campuses offers various Preview Days.
In order to raise awareness about these Preview Days to increase attendance, I created digital ads, tri-fold invites and direct mail postcards. We wanted to inform our targets that we are flexible by offering many Preview Day dates. Getting them to request more information was also important.
For this set of tri-folds and postcards, I went with our traditional branding. I wanted to show the genuine nature of UW Colleges with actual students on campus. The tri-folds were really the big driver by being heavily call-to-action focused.
Posted on April 24, 2018 by jwindeknecht - 2018
UW Colleges Fall Awareness Campaign
The UW Colleges Fall Awareness campaign was targeted towards upperclassmen in high school and their parents or guardians. The primary goal of the campaign was to get these students to apply, with the secondary goal get them to request information about the campus.
This campaign was multifaceted in order to serve various purposes, ranging from billboards, display ads, direct mail, to Pandora ads and landing pages. Creating awareness, providing information, answering common questions and reminding students to apply were all achieved through the deliverables.
My intention for the visuals in this campaign was to show the diversity of each of the 13 UW Colleges campuses. I used original photography from each of the campuses to highlight real students on campus and to make this campaign authentic to the UW Colleges brand. UW Colleges is an inclusive system and their administration wants applying for college to be painless. I made sure information in this campaign was laid out in a straightforward way to achieve this goal.
This campaign won Gold at the Higher Education Marketing Awards (HEMR).