With summer comes warm weather and more fun visual branding in higher-education marketing. For the UW Colleges Summer Sessions campaign, I decided to channel The Beach Boys and go with a retro summer-vibe. I wanted to show our target audience of traditional college-aged students and adults that they could still have a fun-filled summer while taking some classes. The messaging emphasized that UW Colleges summer courses are flexible with multiple dates, courses and locations offered.
I used retro vacation destination postcards as inspiration for the visuals of this campaign. Using handwritten font on the postcards was intended to make the postcards feel personable. The retro look carried through to the digital displays and landing page to keep anything related to the Summer Sessions cohesive.
Overall, the campaign emphasized the idea that students can get ahead all while getting a tan.