UW Colleges Spring Campus Previews are scheduled days on campus for potential students, typically upperclassmen in high school and their parents, to visit campus. During the previews, they can get questions answered, more information and a better idea of campus. Each of the 13 UW Colleges campuses offers various Preview Days.
In order to raise awareness about these Preview Days to increase attendance, I created digital ads, tri-fold invites and direct mail postcards. We wanted to inform our targets that we are flexible by offering many Preview Day dates. Getting them to request more information was also important.
For this set of tri-folds and postcards, I went with our traditional branding. I wanted to show the genuine nature of UW Colleges with actual students on campus. The tri-folds were really the big driver by being heavily call-to-action focused.