The Madison Parks Foundation wanted a new website to better engage with visitors through a less boxy, more inviting design.
I created a website that employs organic shapes that echo the dynamic lines of the Foundation’s logo to showcase Madison’s parks. I also integrated colorful landscape photos, accentuating the beauty of Madison’s parks and showcasing unique aspects of the parks such as trails, accessible playgrounds, and common areas.
The UW Colleges website was in desperate need of an overhaul, both structurally and visually. I collaborated with the project manager and web developer to discuss the target audiences, establish goals, and determine necessary information.
I knew this had to be a responsive website. Mobile viewership had grown exponentially in the past few years, internally and globally. I also knew that we needed the website to be accessible. Colors were carefully chosen to remain within brand standards while still adhering to accessibility standards. Alt tags were mandatory as well as set ARIA roles.
Seeing as our main audience were late highschoolers, I knew the information needed to be accessible and quickly. I incorporated large, bold photography paired with rich colors to create a visual hierarchy. “Mega” menus were integrated into navigation and content, presenting the viewer with all available content.