Category: 2019

Salon Fido Branding

Salon Fido Brand Guidelines Booklet

Salon Fido Branding

Seeing as I’m a dog lover, I was more than happy to create a brand for Salon Fido. The client wanted the feel of a classic, retro salon, applied to canines.

The typeface and colors I chose sought to reinforce this concept and I opted to place the dog “looking to” Salon Fido for its grooming needs.

Collateral was designed to create brand awareness and provide an additional income stream to the client.

Downtown Madison Business Improvement District Branding

Downtown Madison Business Improvement District Branding

The objective was to design a versatile logo and website for a diverse group of businesses within the Business Improvement District (BID). The shape of the logo draws its inspiration from a map of downtown Madison, referencing one of the corner streets that borders the capitol.

The guidelines detail how the logo can be used alone and in conjunction with photos and other logos. The colors were chosen to mimic the colors of the seasons in Madison, further reinforcing the local connection.

Foundation for Madison’s Public Schools Branding

Foundation for Madison’s Public Schools Branding

The Foundation for Madison’s Public Schools’ (FMPS) branding had been established decades ago, however there were no definitive guidelines in place. FMPS also requested an update to their logo, finding the original dated and no longer relevant.

I updated the logo and set up guiding principles for usage. I established their brand colors, discussed how they were chosen and described their controlled usage moving forward.

They were provided with additional principles, documenting proper photo usage, typography, and specifications for digital and printed branding.


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