Foundation for Madison’s Public Schools Branding

The Foundation for Madison’s Public Schools’ (FMPS) branding had been established decades ago, however there were no definitive guidelines in place. FMPS also requested an update to their logo, finding the original dated and no longer relevant.

I updated the logo and set up guiding principles for usage. I established their brand colors, discussed how they were chosen and described their controlled usage moving forward.

They were provided with additional principles, documenting proper photo usage, typography, and specifications for digital and printed branding.