Spring Awareness Campaign 2017

The Spring Awareness Campaign was created with the goal to raise awareness about the opportunities available to potential students, as well as entice parents into inquiring about the University of Wisconsin.

Student-centered copy combined with a unique design motivated students to request more information about the University of Wisconsin and apply down the line.

To further motivate the student to take action, I also showcased the fact that there were opportunities for education at UW for those students that thought that the possibilities for them were not there.