bad dog frida T-shirts

bad dog frida, a beloved local pet store, was looking to expand its brand in a meaningful way. Knowing that dog owners love to wear their passion — speaking from personal experience — branded apparel felt like a natural extension of the store’s identity.

For this project, I drew inspiration from vintage state park posters, selecting colors and typography that evoke a sense of the outdoors and a connection to nature. The shirt colorways were thoughtfully chosen not only to complement the graphic design, but to enhance the overall warmth of the piece — a quality further brought to life by the soft, heathered texture of the fabric.